Hello World,

While we patiently wait for summer in what appears to be the longest springtime ever, we'd like to take this opportunity to reconnect with our clients and associates through another infrequent Engine Digital RPM E-Newsletter. The past quarter has kept the studio a buzz, with the addition of new clients, new hires, and a good deal of digital marketing campaign and web project launches.

"We're excited with the direction of things, and it is certainly a fantastic time to be in this business", states Stephen Beck, Partner and Co-Creative Director at Engine Digital. "There seems to be a huge amount of potential with so many of the client brands we're seeing; brands that are now starting to embrace the full scope of what online allows." These growth opportunities have allowed Engine Digital to make strides towards becoming a full service Digital Marketing agency, providing all aspects of successful online marketing, and helping clients to better utilize their online channel.

"We're also happy to report that the recent spike in oil costs has not affected our rates", notes Richard Gallagher, Partner and Co-Creative Director.

Below, we've included some of our recent work, industry white paper links, and other relevant content. Please enjoy, and feel free to forward our E-Newsletter on to your own contacts.

Featured Project - Engine Oil Wine

Over the winter holiday season, Engine Digital launched a campaign to thank our esteemed clients for their ongoing interest in our services. Our desire to provide an entertaining online experience, and showcase some of our current digital marketing capabilities brought about Engine Oil Wine. Engine Oil Wine is not your typical vintner. You'll note that Engine Oil Wine takes a more economical approach to the wine making process.

www.engineoilwine.com

Unfortunately Engine Oil Wine is only available to clients in the Greater Vancouver area (you can thank Canada Post and USPS for that).

New Clients

Great Western Brewing
Working with our friends over at St. Bernadine's Mission, Engine Digital has assumed the role of digital marketing agency for Saskatoon, Saskatchewan-based Great Western Brewing, including its premium and value brands. Working with St. Bernadine's, we're providing Great Western with a fully integrated, year-long campaign that drives awareness and provides customers with web-based interactions, deepening their connection to the brand.

Brewhouse
More recently, Engine Digital launched an updated microsite for Brewhouse, the company's value brand. Customers who purchase Brewhouse by the case will receive a branded disposable camera. They are asked to visit the website and submit their 'Ultimate Brewhouse Moments' captured on that old stuff called film. When the campaign closes, one lucky winner will receive a Canon EOS Digital Rebel DSLR. "The goal with Brewhouse is to get the customer to engage with the brand while staying true to the value aspects of the product. We're transparent with the fact that we have only 1 prize to give away", notes Richard Gallagher.

www.brewhousebeer.com

Recent Work

TELUS 2007 Online Annual Report

TELUS 2007 Online Annual Report
For the second year in a row, the Engine Digital team has been tasked with the creation of the TELUS Online Annual Report. The 2006 iteration was released to wide acclaim, receiving Web Marketing Association's WebAward for "Outstanding Achievement in Website Development". Such was TELUS' experience with Engine Digital during the first year that we were selected to continue with this year's Online Annual Report by proclamation, which launched at the beginning of April 2008.

The 2007 report brought with it an opportunity to innovate, leading our strategy towards a more immersive brand experience, and a more effective display of financial data. To improve the richness of site content, a series of video-based storytelling elements were developed to help deepen the online experience. The principal innovation accepted by the TELUS Executive team was an application that allows visitors to generate a customized PDF of the Financial Review. This provides users with a simple and intuitive way to select specific sections and chapters in the report and create a customized PDF for download.

As this is an immensely significant piece of the TELUS business profile, our team is tremendously proud to have the opportunity and the trust of the TELUS Executive Team in the annual launch of this content online. We look forward to providing further innovation within the Online Annual Report in the coming years, as its printed counterpart is scaled back further in order to meet environmental and Corporate Social Responsibility goals.

www.telus.com/annualreport

Industry Insider

IAB Report
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers recently released the 2007 Internet Advertising Revenue Report, considered the most accurate measurement of Internet/online advertising revenues, providing a statistical overview of Web sites, commercial online services, e-mail providers, as well as other companies selling online advertising. The report shows significant growth in Internet advertising revenues for the full year of 2007, increasing 26% over 2006.

Key trends underlying 2007 results:

• Fourth consecutive year of record revenues
• Consumer Advertisers lead spending
• Search continues to lead, followed by Display, Classifieds and Lead Generation

Get the full report here (PDF 270 kb)

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© 2007 ENGINE DIGITAL INC.

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